Did you know that when you search on Google, 9 out of 10 people stay on the first page.
For this is how important it is to get a website to be among the top ten most used search engine positions; that is, on page one.
What’s more: companies aim to figure in the top 3 since these are the first (and best) positions of searches performed for their keywords; a very important factor if what you want is to achieve good results in the digital marketing strategy.
Appearing in the top positions of Google when searching for a certain keyword is an art and that process has a name: SEO. Search Engine Optimization is the technique through which a web page is structured and conditioned in order to improve its visibility in the search results that users perform. In this way, the conversion possibilities increase.
As the purpose of maintaining presence on the internet is to achieve high traffic, generate conversions and increase sales, you will understand that applying SEO to rank the business website is essential to achieve it.
HOW TO APPLY SEO WITHOUT BEING AN EXPERT
Constancy and dedication are essential to reach the first places in searches. SEO experts use techniques and tools that allow them to get the best positions in a relatively short time. However, it is possible for a person without technical knowledge to optimize their website and give the fight in the first positions. Here are some tips to get it.
DO AN ANALYSIS OF THE KEYWORDS
The job of positioning a website begins by determining which are the keywords that will help us to optimize the content. In other words, it is necessary to determine which words are used by the clients of the sector so that, when they perform a search, it is our website that appears first.
UPLOAD QUALITY CONTENT, ALWAYS
Once the keywords are identified, it is necessary to generate quality content that contains these words, naturally and without overloading the text. Google’s algorithm identifies when published content is relevant, original and provides value to users. If the content is useful and has the right words, the possibilities of positioning better multiply.
USE THE BASIC TOOLS
There are very useful tools to analyze the positioning results that are presented. Some of them are free and others are paid. The main (and most important of all) is Google Analytics, which gives you important data to evaluate your strategy. You only need to create an account and include the domain of the web.
GENERATE INTERNAL AND EXTERNAL LINKS
Another way to draw attention to the algorithm of Google is generating links, both internal and external. This means including, in the entries and pages, links that link to other internal pages as well as external pages that have good traffic. In addition, it is very important to get other websites, high traffic and the same sector, which include links to ours.
When including images, these must be optimized according to certain parameters recognized by Google. The most important ones are referred to the size of the image, which must be reduced so that it loads quickly; and the name assigned to it, which must have direct reference to the content. In addition, the originality of the image is also a factor that is taken into account by the algorithm.
DESIGN FRIENDLY WEB PAGES
Since the last update that was made to the algorithm, one of the most relevant factors for positioning is the adaptability of the web page to the different devices; this means, a responsive web design that allows a good experience when browsing the page, both on a laptop and on a Tablet or Smartphone. Try OSO for your development needs
SHARE CONTENT ON SOCIAL NETWORKS
In order to generate traffic, it is convenient to share the content uploaded on the web through the different social platforms available. Sharing the post will increase the visits and, with this, will improve the location. Traffic positions.
You can do it yourself or can hire Aabross the Best SEO Company to do it for you.